Use Machine Learning to identify groups of clients with similar behaviors.

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Increase your sales with segment-level customization.

Meet and quantify customer segments with a specific profile to create personalized business strategies. Our model defines automatic customer segments based on the variables that characterize each one, in order to establish the appropriate targeting in your marketing processes

Get a 360 view of your customers!

For what?

  • Define customer segments with an analytical and automated process based on internal and external data
  • Execute personalized strategies and experiences for each customer segment
  • Unify customer data in a single repository and analyze it in a single exploitation tool.
  • Understand the impacts of marketing actions for each customer segment

Expected results

  • Increase sales by offering relevant proposals to each customer segment
  • Increase the effectiveness of marketing campaigns
  • Increase customer satisfaction by offering personalized attention for each customer segment.
  • Reduce the number of contacts per customer.

Business Cases

  • Segmentation of:
  • Final consumers 
  • Potential consumers 
  • Distributors 
  • Points of sale 
  • Sellers 
  • Suppliers