Price Optimization

Use Machine Learning to define the correct price for each of your clients.

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Increase your sales with customer-level customization.

Our model analyzes the characteristics of your clients and their historical behavior in the face of price changes to predict the optimal price for each of them, maximizing the total income of your company.

For what?

  • Predicting a customer’s buying or declining behavior for different price levels.
  • Carry out personalized discount and promotion campaigns for each of your clients and for all the products in your portfolio.
  • Take advantage of both price increases and decreases to maximize your company’s income.

Expected results

  • Maximize total income, detecting discount needs and taking advantage of opportunities for price increases.

Business cases

  • Price optimization for:
  • Products
  • Services
  • Promotions